Strategy
Positioning, market-entry messaging, and communication planning for companies adapting to a new regional context.
Balkan Signal
Regional communications for international companies
Balkan Signal helps companies entering Bulgaria and the wider region communicate clearly, build local credibility, and connect with the right people.
Capabilities
Visibility
Media outreach, corporate content, LinkedIn positioning, and narrative development for local credibility.
Connection
Partner mapping, business introductions, small B2B events, and communication support in English, Bulgarian and French.
Who it's for
Built for fintech, SaaS, professional services, trade organisations, chambers, education providers and international B2B companies.
About
Asen Hristov is a Sofia-based communications and project coordination specialist with experience across international, institutional, legal, fintech and policy-related environments.
Before founding Balkan Signal, he worked with the British Embassy Sofia, Crypto.com, Gugushev & Partners and the German Marshall Fund in Brussels.
His work focuses on turning complex international messages into clear, credible communication for Bulgarian and regional audiences.
Contact
Need a clearer signal in the region?
Tell us what you're building, where you're entering, and what needs to be understood.